Emerging Consumer Trends of 2023: Impact on Quality Testing Strategies

The Changing Equation of Consumer Expectations

As a consumer, what do I expect from an application?

“Effortlessly Shop, bank, and binge-watch my favorite shows on my phone”

“Instant loading times for the application”

“Security and privacy of my personal information”

“A user-friendly interface for easy navigation”

AI and ML technologies are revolutionizing how humans interact with technology, sparking creativity, and enabling conversations with digital assistants. Whether they are lounging on a sandy beach during a vacation, or simply enjoying the comforts of their own home, consumers want to be able to engage with applications that are convenient and easy to use.

As 2023 unfolds, exciting new technologies are empowering customers and making product and application marketing more and more complex. Thanks to the Internet of Things (IoT), people can now stay connected to their gadgets like never before.  Blockchain is helping us make more informed decisions while doing transactions.

You can’t afford to lose any customers as new competitors and startups are emerging to quickly meet any unmet demands. With such increased pressure and operational complexity, the organizations recognized that a change was needed.

Consumer Trends Driving Quality Testing

Consumer trends are influencing the way we approach quality testing. Every trend is significant and important in its own right. And when combined, they paint a comprehensive picture of what modern consumers across industries really want.

As a result, businesses are compelled to invest in robust engineering and testing solutions to ensure the functionality, reliability, and user-friendliness of their digital applications.

By leveraging Webomates’ intelligent test automation, continuous testing principles, and patented AI-powered tools, you can jump-start your team’s testing efforts and achieve a valuable difference through faster testing, and better quality builds.

Let us look at the consumer trends on how Webomates can help you navigate:

1. Trend 1: Increased Dependence on Digital Applications

With the rise of digital transformation, consumers now expect products and services to be available at their fingertips, just a click away, and accessible across multiple devices.

AI-powered automated testing tools can help automate the testing process and reduce the time and effort required for manual testing.

Webomates easily scales based on customer needs and connects with other products without a hitch. Moreover, it helps customers test their app layouts and designs on actual devices by utilizing the capabilities of BrowserStack, Saucelabs, and AWS devices.

With its Mobile app testing, you can test the functionality, performance, user-friendliness, and security. It takes care of important operational aspects like managing interruptions caused by service provider changes or location shifts, addressing memory leaks, optimizing resources, ensuring certifications, checking compatibility, resolving installation issues, and much more.

2. Trend 2: Shift to Smart Devices

From smart homes to seamless shopping and banking, the Internet of Things (IoT) is spearheading a transformative era of intelligent homes, personalized communications, smart shopping, and seamless banking experiences. For instance, the introduction of 5G is bringing more highly connected ecosystems for (IoT) devices. Online commerce is replacing physical shopping as a result of the increased use of modern smart devices. Immersive experiences are becoming available on 5G smartphones.

Webomates understands the importance of staying ahead in the IoT realm. That’s why we have established a cutting-edge IoT lab dedicated to functional and Usability testing.

Our automation framework is equipped with advanced capabilities to support IoT automated testing, including performance testing, cross-platform compatibility, and comprehensive cross-device testing. With Webomates, you can ensure that your IoT solutions are reliable, easy to use, and prepared to provide outstanding experiences in this age of connectivity.

3. Trend 3: Need for Faster and Reliable Application Performance

Given the sheer number of users relying on apps these days, ensuring seamless performance is non-negotiable. Performance Testing and stress testing become critical steps, guaranteeing that the apps work correctly under various load levels and protect users from any performance-related issues.

You can speed up code releases and fully automate the development and testing process by integrating CI, CD and CT across the development lifecycle. As each new product release or enhancement increases testing complexity, you need to implement effective regression testing to mitigate business risks and ensure a smooth user experience.

4. Trend 4: Greater focus on Data Privacy and Security 

Just think of the repercussions if hackers managed to access sensitive user data by exploiting a vulnerability in your application. To protect against such risks, you need Security testing to ensure that the application has no web vulnerability that can expose sensitive data to an intruder.

To further  increase the security of your application, you need to incorporate  Exploratory Testing and Performance Testing. These proactive testing activities help uncover potential vulnerabilities, thwart malicious attacks, and ensure your system remains hack-proof.

5. Trend 5: An intuitive user interface

Meeting customers’ expectations for application interfaces now includes having intuitive designs and aesthetically pleasing interfaces. However, it is difficult to test applications that incorporate complex elements like dynamic data and graphical representations. This is where AI testing solutions come into play, ensuring that user interfaces are thoroughly tested for usability and accessibility.

By leveraging Visual testing, Webomates not only tests the functional requirements but also tests the application’s interface pixel-by-pixel for a seamless and visually captivating experience. In addition to manual testing, the Galen Framework, which supports Java and is compatible with all widely used browsers, aids in automated interface testing.

6. Trend 6: Demand for Omnichannel experience

By embracing omnichannel interactions, businesses can elevate their customer experiences as they can engage with business across multiple channels. Consumers gravitate towards brands that understand them and offer personalized solutions to their needs.

Cross-browser testing can help ensure that products and services are tested on all channels and provide a consistent user experience. As different browsers interpret code changes differently, cross-browser testing mitigates any potential issues arising from new functionalities or upgrades.

7. Trend 7: Integration with other systems

In today’s interconnected world, consumers expect applications to seamlessly integrate with other systems, including any third-party applications and services. Your customer isn’t bothered if the payment gateway of your application is handled by another third-party software. If it doesn’t work, the customer isn’t going to use your application! And you lose a customer!

You must be able to imagine and test how making changes to one part of the system creates ripples through the rest of the system. Integration Testing helps you identify all the bottlenecks and pain points across all applications, workflows, and platforms.

Webomates helps you to shift left your testing and provides an effective means to perform testing in parallel to development processes, which speeds up finding and fixing bugs.

Bank on Webomates’ End-to-End Testing!

With so many industry challenges, it may seem a daunting task to test the applications end-to-end. But with Webomates’ Testing as a Service and full suite of Intelligent Automation testing tools, it’s always attainable.

Businesses that accept the challenge will benefit from enhanced security and renewed confidence with their customers and partners.

Experience the following benefits with Webomates’ solution:

• Attain up to 100% test coverage and seamless execution of test cases
• Drastically reduce regression test execution times, enhancing efficiency
• Notice significant reductions in incident rates and bugs reported by end users
• An industry- and tool-agnostic solution to optimize testing in various scenarios.

Tags: Automation Testing, Software Testing